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Case Studies

Proof-first wins across SaaS, creator tools, and e-commerce. Real demos, one-page funnels, and short email loops—with UTMs, GA4 & pixels baked in.

SaaS • Funnel SaaS funnel — Upgrade Push case image
“Upgrade Push” — One-Page Funnel

Above-the-fold offer + proof, skimmable benefits, urgency variant, single CTA.

+41% Trial→Paid UTMs + GA4 A/B variant
Stack: UGC → Funnel → Emails Scope: 1 week

Playbook

  • Hook + proof above the fold; social validation near CTA.
  • UTM structure for source/medium/campaign; GA4 event mapping.
  • Urgency email variant to close upgrade window.

Outcome

  • +41% trial→paid within 21 days vs. prior lander.
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No confidential data; metrics rounded and anonymised.
Creator • UGC Creator UGC — Native demo loop image
“Native Demo Loop” — UGC

Short, handheld demos cut for Reels/Shorts/TikTok with disclosure-ready captions.

+62% CTR Platform-native 3 hooks
Stack: UGC only Scope: 3–5 days

Playbook

  • Three creative hooks; cuts per platform ratio and cadence.
  • Clear CTA overlays; caption compliance baked in.

Outcome

  • +62% CTR vs. static creative over first 100k impressions.
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Disclosure-compliant captions provided; performance sampled.
E-com • Affiliate E-com Affiliate — Clicks That Count image
“Clicks That Count” — Affiliate

Cleaner offer framing on the one-pager + urgency-tuned email variant.

+29% EPC UTMs + pixels Email nudge
Stack: Funnel + Emails Scope: 1 week

Playbook

  • Benefit-first headline; proof modules; simple comparison block.
  • Email urgency variant (plain text) with click-tracking ready.

Outcome

  • +29% EPC over two-week window; reduced bounce on mobile.
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Stats directionally representative; brand identifiers omitted.

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