Tools

Resources

Tools I actually use

Stack for UGC, funnels, tracking, and email. Simple, affordable, and battle-tested.

UGC & Editing

CapCut, Final Cut, Descript. Ratios & captions that feel native across Reels/Shorts/TikTok.

Fast cuts

Funnels & Pages

WordPress + lightweight blocks, or Carrd for one-pagers. Focus: speed, offer clarity, proof.

One-page wins

Tracking

UTMs everywhere, GA4 events, and pixels. Clean source→click→action visibility.

Clean data

Email

ConvertKit, MailerLite, or whatever you use—plain-text sequences with link tracking.

Plain-text loops

Creative Helpers

Canva for thumbnails, PhotoRoom for cutouts, Notion for briefs and checklists.

Lean stack

Compliance

Disclosure-ready captions, claim checks, and approvals. Brand-safe by default.

Brand-safe
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